## Preparation:
- Making the product good.
- Gathering social proof. (Reviews, testimonials, case studies etc)
- Free trial, low risk project, commission based.
## Emotion:
- Dream or Fear.
- Only works after preparation.
## Urgency/ Scarcity:
- Price increasing to 5k tommorow. (1k current price)
- Due to high demand, only 5 spots left! (1 spot filling out every minute)
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