## Preparation: - Making the product good. - Gathering social proof. (Reviews, testimonials, case studies etc) - Free trial, low risk project, commission based. ## Emotion: - Dream or Fear. - Only works after preparation. ## Urgency/ Scarcity: - Price increasing to 5k tommorow. (1k current price) - Due to high demand, only 5 spots left! (1 spot filling out every minute)